If you have ever considered starting up your own sports betting business, you may have taken to Google and done some searching around and come across a new acronym: PPH. This stands for Pay Per Head and is similar in concept to PPC (Pay Per Click) which is what Google has used as a business model to turn themselves into one of the largest companies in the world. Google makes the bulk of their revenue by charging advertisers for every click on the text ads above and to the right of their search results.
Pay Per Head differs from Pay Per Click by charging on a “per head” basis to use online bookie software. Pay Per Head software helps a bookie setup player accounts where players can bet on sporting events. All of the results are saved in a database and the bookie is able to keep track of wins, losses, receipts and disbursements to players. For bookies who have several players, this is a great way to keep track of your business. The software provider then charges the bookie for every player (or head) that has played during a one week period.
Finding the right Pay Per Head provider can be a difficult task as the service levels and per head prices vary dramatically from provider to provider. Doing a quick search on Google, you will notice a few providers charging as low as $5 per head, however these services are generally limited to online only wagers, don’t offer casino games or horse betting, and have little to no account customization available. Most bookies want the ability to adjust lines, provide casino games to players, customize profiles and do much more than the $5 providers allow. If you need these additional services, expect to be sold into a higher level service contract. The real price you pay could be as high as $25 per head.
There has been a recent trend in the industry from companies like The Standard and Pay Per Head CA to offer full-service bookie software for a flat rate of $10 per head. This includes sharp lines, free casino and horse wagering, mobile betting, no minimums and no commissions, just about everything you need to effectively run a bookie business. Players who need phone wagering as an option may cost a little bit more, but most players these days are pretty comfortable with the the option of web only wagering.
If you are starting or growing your own bookie business and are looking for a software solution to help you be more efficient with your time while offering your players all of the bells and whistles they demand, then you should expect to be paying in the neighborhood of $10 per head.