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What Do Women Bingo Players Really Want?

October 18th, 2011

Why do so many women play bingo online in the UK?

We invited Paul Marion, a UK bingo expert, who writes for Bingo HQ, an online bingo review site that helps players engage and discover the best deals offered by today’s leading bingo brands, to share his input with us on PlayersJet so we can gain a better understanding why women play bingo.

Bingo has always attracted large number of female players, even when you go back to before the addition of online games, local bingo halls and clubs across the UK were the place where female players would gather for fun and bingo excitement.

So what is it that drives females to be the predominate demographic for online bingo games and other similar social gaming sites?

Bingo is a social game and is more rewarding when played amongst friends. Unlike play Casino games, bingo is enhanced while you chat and engage with other players in the game. It is an opportunity for friends to connect online, catch up, share and be part of something greater than themselves.

Women tend to be more of a social butterfly than men and that could be one reason why today, the UK bingo demographic is 90% female vs. 10% male players.

Knowing your customer group well is vital to online bingo operators, but are today’s UK bingo operator doing a good enough job catering to true needs of bingo players?

If you poke around any new bingo site to existing well established brands like Gala Bingo and Tombola Bingo, you’ll notice the following:

  • Free Bonus War – which site has gives away the best free bingo bonuses?
  • No Deposit Bingo War – which new site offers the highest no deposit bingo offers?
  • Jackpot Wars – which site will give me the biggest bingo jackpot?

Today’s pay to play bingo sites compete on those three exclusive offers and I believe, most sites are missing an obvious strategy and understanding why drives women to play social games like bingo.

If you step a bit outside of pay to play bingo and look at today’s Popular Facebook Bingo Games and other social gaming like Farm Vill, you’ll find there hundreds of millions playing these games online through Facebook.

If you pay attention to these games, you’ll soon realise that these games are not always the best designed games and certainly don’t offer any real cash prizes, free bonuses or free no deposit bingo. Instead what they offer is something greater that pay to play UK bingo brands are missing out on  - these successful games are satisfying emotional needs that women tend to value:

  • A sense of reward
  • A sense of progress
  • A sense of achievement

And if you take a closer look at core demographic of these social games, you’ll find forty-three years old housewives. I submit, that these valuable demographic in their everyday lives are not getting a lot of sense of achievement, progress, status, and affirmation. Given they’re so hungry to get these emotional needs from anywhere, they’re getting them at the moment from online social games like Facebook bingo games and City Vill.

UK online websites, from the new to the well established can start to bring more of these gamefication elements to their bingo game experience, to improve loyalty and player engagement.  Through effective game mechanics bingo sites can further engage their users in a more meaningful way and reap tangible business benefits, such as increased customer loyalty and increased time spent on site vs. getting stuck in free bonus and prize wars with other operators which only creates commodity instead of  strong brand loyalty.

Note to UK Bingo operators, take a closer look at successful social gaming apps on Facebook and study the different game mechanics they use to drive engagement with their players. Then, try to implement some of these game mechanics to your own bingo site, analyse, measure and tweak. I’m positive, over time, you’ll waste less money on meaningless bonuses, prizes and provide female bingo players what they really want, an experience that satisfies their emotional needs.

New December Gambling Site Additions

December 15th, 2010

It has been awhile since we added new online gambling sites to the database, so we are catching up with several sites that probably have been out there for awhile. We strive to have as complete a database as possible, but are aware that we probably have about 50% of websites reviewed. The following sites have been reviewed and added in the past week:

Website Trust Rank US Friendly
Slot Madness 77 Yes
Sports.com 84 Yes
Casino LaVida 98 No
Sun Bingo 87 No
The Sportsbook 43 Yes
Aced Poker 64 Yes
Red Flush Casino 98 No
Casino Red Kings 78 No
Bet Red Kings 57 No
Jetbull Sports 65 No
Jetbull Casino 67 No
Jetbull Poker 73 No
Lock Casino 66 Yes
Wink Bingo 68 No
Posh Bingo 79 No
Tasty Bingo 75 No
Red Bus Bingo 79 No
777 Dealer 60 No
GR88 83 Yes

None of the sites scored a TR100, but Red Flush Casino and Casino LaVida were very close, both scoring TR98.  If you play at any of these online gambling sites, please come back and give us your review.

Microgaming Casinos Online

November 27th, 2010

Nowadays everybody’s in search of source of positive emotions, feelings, relaxation and consequently, everybody has one’s own methods of achieving these goals. Somebody’s searching the oblivion in drugs and alcohol, or just simply prefer traveling and leaving all the troubles rest. Of course, drugs and alcohol are the extremes, but there’s another kind of a “drug” called gambling. Gambling games can be traced back to the times of great emperors, queens, pompous dresses and man wigs. We can remember that roulette as well as poker also have their own history (for instance, the first model of roulette was designed by the great scientist Pascal; poker, in its turn, appeared in the 15th century and is presumed to have the German origin). In this way, the big companies suggesting people to gamble, have been appearing.

Thus, untwining the topic in this stream, it’s worthy to mention Microgaming casinos online having started to trigger the world of gambling in 1994. Nowadays, Microgaming casinos count more than 100 casinos online, and you can actually play any game you want as online casinos have a wide range of gambling games starting from blackjack, roulette, video poker and finishing with slots.

Huge Popularity

Microgaming gained its huge popularity due to the software being released by it. For instance, a lot of gambling companies like Carmen Media Group, Fortune Lounge Group, Ladbrokes and others use the software of Microgaming company. The other, so to say, advantage of Microgaming casinos is that this company provides fair gaming, good bonuses and free plays, good customer service and plenty of other services which may attract the beginner in gambling.

Microgaming Company History

Speaking about the Microgaming company history (as it mentioned before, the company was founded in 1994), Microgaming casino is a largely developing organization. For instance, in 2009 the Microgaming poker network established the partnership with Ladbrokes Poker. In this way, Ladbrokes Poker launched the promotion campaign to give $1,000,000 each month. Enumerating the successes in Microgaming company history, it wouldn’t be out of place to admit that in 2009, the same year, the company launched another project – one of the biggest casinos, with the top jackpot in €6,374,434 which is undoubtedly recorded in the history of gambling games. In September 2010 Microgaming Casino launched its another elaboration the Lord of Rings, another video slot.

Microgaming Casino Games

As it was said above, Microgaming casino specializes on various types of games: blackjack, baccarat, poker, however, one of the most popular games is slots and video poker. There are a lot of online casinos with Microgaming slots such like Villento, Platinum play, and if to speak in general, there are about 350 web-sites running Mircogaming slots and other Microgaming casinos production. To say more about Microgaming online it should be definitely pointed out that the companies suggesting Microgaming services fight for the clients suggesting them “more or less” decent standard casino deposit guarantees up to $1,000. Read the rest of this entry »

Fall Gambling Site Database Clean Up

October 26th, 2010

We have recently updated the PlayersJet database removing those websites that are no longer with us; 24 Carat Casino, Bikini Poker, Nevada Online Casino, we hardly knew ya.

When we set out to build a useful portal of online gambling sites, the first thing we noticed was that there were a lot of online casinos, poker rooms and sportsbooks out there. Well over 1,000 in fact. After reviewing a few of them, as a new online gambler, you start wondering to yourself, is this a safe place to deposit money and why would I choose one online casino over another. Our answer was to create a Trust Ranking algorithm to help answer these questions. The PlayersJet Trust Rank considers over 30 criteria for every online casino, poker room and sportsbook and computes a score. Apparently our standards were pretty high as less than 5% of online gambling sites crossed the threshold of a 100 score.

Early in 2005 when we launched PlayersJet we faced a lot of criticism as some well respected operators were either scoring low, or had been missed altogether by our review. We defended our methodology as a guide to helping the new gambler with making their decision, as we were new to this whole industry ourselves, and after all players can provide reviews if they really like one casino over another to help with the scoring.

We score sites much like a school exam where a 90 is an A and below 60 is failing. After going through this round of updates to our database, a clear trend has shown itself, where online gambling sites scoring below 60% have disappeared with greater frequency than those with higher scores.? In fact, the scoring follows an expected trend with higher ranked sites around at a higher rate than lower ranked sites.


Casinos, Poker Rooms and Sportsbooks Remaining in Our Database:

Grade Trust Rank Casinos Poker Rooms Sportsbooks
A 90-100 80% 90% 67%
B 80-89 62% 76% 57%
C 70-79 53% 37% 64%
D 60-69 48% 54% 40%
F Below 60 32% 50% 34%

The one number that sticks out from the rest is the Poker Rooms scoring between 70-79, which is due to the fact that there were very few poker rooms that scored in that specific range. 19 to be exact.


When looking across all of the websites in our database we get the following aggregate results for gambling websites that remain in our database:

All Gambling Sites Remaining in Our Database

Grade Trust Rank All Gambling Sites
A 90-100 82%
B 80-89 64%
C 70-79 54%
D 60-69 52%
F Below 60 39%

The resulting trend…an online gambling website scoring below 60 is less likely to stick around than those that are receiving a passing score.


There is also a nice jump between a grade of A and B, so those sites scoring a 90 or higher can be trusted at a pretty high level of confidence. If you look at some of those sites that have disappeared in the A grade range, they have mostly been consolidated into other brands such as Havana Club into Platinum Play, Royal Vegas Poker into Poker Time, or Vegas USA and Trident Lounge into King Neptunes Casino, meaning that if you had signed up with one of the prior sites you would have been transferred over to the latter sites with deposits and winnings protected. The same can’t be said for most of the sites that were failing to begin with. Players on those websites likely were left without their deposits, winnings or recourse.

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The step-by-step art of winning at bingo!?

October 14th, 2010

Everyone has their own strategy when they play bingo online the 75 ball bingo game. Below is a step by step method of increasing your chances of winning in deposit bingo!

When you start to play bingo the 75 ball game a ball is selected from the hopper which is numbered between 1 to 75 which is also allotted letters. You have a 1:75 probability of pulling for instance B1. From here on this strategy is going to be explained with an example for better understanding. Let’s suppose that the number that falls out of the hopper is 17. Out of those 75 balls there are actually 7 figures which finish with the number 7. So as soon as that 17 number ball fell out your odds of drawing another ball with 7 has decreased.

The likelihood of another small numbered ball to be drawn has also decreased. The likely hood of another odd number being drawn has also decreased.

The more balls that are drawn out of the hoper the less is the number of balls in the hopper. So how does this affect your bingo playing strategy? 38 is the average of 75; so the lesser the number of balls are in the hopper the nearer you are to number 38. The idea here is to understand that the more balls that are pulled the nearer you are to the possibility of getting the ball you need.

The real strategy of winning in deposit bingo is far easier than having to grapple complex mathematical equations. The explanation above is an attempt to give you an idea as to how you need to decide your bingo card. Since bingo balls are being pulled out there is a level of number blends that range from 0 to 9 both odd and even numbers and even low and high figures.

Take a look at your bingo card and find out if your figures are distributed evenly over both the high and the low rows both odd and even digits. Pay attention to lines that have a free space and how they are outlined.

This strategy uses the law of probably to help you play and win. It’s impossible to forecast which ball will fall out next. However if your card is well spread you are in fact increasing your chances of winning.

Breaking Down the Final Four

March 31st, 2010

Sports Interaction‘s Al Dannity breaks down Saturday’s College Basketball Final Four betting preview match-ups in the NCAA tournament.

The Mid-Majors have been the story of March Madness and that tale will continue on Saturday when Butler (-120) puts a stop to Michigan State’s (+100) own miracle run. All week long the talk has been about how Tom Izzo is now the greatest coach in College Basketball because he has brought the Spartans to the Final Four in 6 of the last 12 years. Once they get there his record is not so hot however, having made it past their Saturday game only twice to date under Izzo. This year the challenge is greater than ever as while Butler is not an elite program, the Bulldogs have chewed up big name opponents with style over the past two weeks.

State plays this game minus Kalin Lucas. They managed to get past Northern Iowa and Tennessee without their star but this is a side that is stumbling through by hook or by crook. Winning tight shows tenacity but it also shows an inability to kill opponents off. Butler on the other hand is on the longest winning streak in College Basketball. The Bulldogs ripped through the lowly Horizon League schedule but then shocked everyone with the dominance they have shown on the court in the NCAA tournament. Syracuse and Kansas State couldn’t tame the Bulldogs and even if Tom Izzo had 300 Spartans on the floor I doubt Michigan State could either. Back Butler to win big with Sports Interaction.

After getting bombarded with abuse throughout the tournament for not being deserving of a #1 seed, Duke (-160) finds itself as the favorite for the Final Four. If you’re trading College Basketball stock now is the time to sell, sell, sell. Duke manhandled its opponents over the first three rounds before outsmarting Baylor in the Elite Eight. Give the Blue Devils their due, they have overcome the doubters and made it this far for the first time since 2004. If they weren’t the perennial villains of March Madness fans might almost feel sorry that they are coming up against West Virginia (+135).

The Mountaineers brought some big hammers to the hardwood against Kentucky, smothering the Wildcats’ big men with a 1-3-1 defense. WVU will have to adapt this tactic to stifle Duke’s triple-threat of Scheyer, Singler, and Smith who are far more accurate from 3-point range than Kentucky. The difference will be on the boards. Duke has been able to win the rebounding battle to date in the tournament as has certainly improved its physicality over the course of the season but the Mountaineers will be rise to the challenge. Bet on West Virginia to win big with Sports Interaction this weekend.

Check out our sportsbook page for a look at the best online sportsbooks to place a wager. For more information check out our Sports Interaction Review.

Party Poker is Ramping Up its Poker Playing Team

January 22nd, 2010

Kara Scott, an up and coming poker player, has signed on to be a member of Team Party at Party Poker.

She will join other members of the team in representing Party Poker at poker-related events and tournaments throughout the world. Other members of the team are Felipe Ramos, Ian Frazier, Remy Biechel, Bodo Sbrzensy, Steward Scott and Mike Sexton. Sexton is a 2009 Poker Hall of Fame inductee.

Scott is considered a player to watch. She won the PartyPoker.com Sports Challenge III in 2008, and in 2009, she was named co-host of ?High Stakes Poker?, a television show. She replaces AJ Benza, and will share hosting duties with Gabe Kaplan by offering commentary with Kaplan in the booth and interviewing players during breaks in game play.

Scott was good enough to cash in during both the 2008 and 2009 World Series of Poker main events. She is the only woman ever to cash in on two main events. In all, Scott has won more than $550,000 in live tournament play over the years.

As a member of the Party Poker team, Scott will host some events and participate in tournaments around the world. Party Gaming also offers one of the best online casino expereinces with Party Casino that boasts over 120 games including roulette and if that isn’t enough they also have Party Bets and Party Bingo.

Currently Party Gaming sites do not accept USA Casino players. For more information check out our Party Poker Review.

Casino Games

December 21st, 2009

Online casinos have a lot of games to offer. We have a large scale of game varieties, so we cannot get tired soon in an online casino. Casino games are special. They are special in the meaning that not any game can be seen in online casinos.

When we want to talk about the games in an online casino, we have to know that online casinos make part of the money making industry. This wasn?t always so. Some of the online casinos were made to entertain people, with the only problem that only rich people had the time and money to use this kind of entertainment.

The casino games usually are a form of online gambling that can bring money to the online casino. None of the games in a casino has more chances of winning than 49 percent. This means that there will be wins, but the most part of deals and matches will be won by the online casino. To demonstrate this theory, we could ask: why doesn?t a casino have chess or monopoly? These games also need luck and skills, like many other gambling games, but these offer much higher winning possibilities. These games were just an example, but there are many more.

Online casinos are good how they are. They offer good things for the both side. The casino makes a lot of money, but a player can also do so. The chances of winning are small in online casinos but if a player wins, it takes a lot of money. For example the main income of online casinos is the dozens of online slots. Online slot machines need little credit to play on, but they offer very big prizes. If someone is lucky, it will hit the big prize. It is rare, but it happens.

Luckily we have online casinos where the stakes are not high. This means that everybody can enjoy casino games. These games were not put together without a reason. These games all offer excitement and challenge, making a player stay playing a lot of time. Sometimes casino games can become addictive. If a player is not strong enough, after a bigger win this player will come back over and over. Casinos also know this, so they know that they will always have players.

So in conclusion: casino games are money making machines that also can be addictive. Casinos did a good job when selecting the games to be available in their halls. They knew that this will be a business that will always have clients.

Roulette – Luck and Faith

December 14th, 2009

Roulette is a very well known casino game, mostly because it is believed being a game that cannot be cheated and because it is said the roulette wheel cannot be defeated. It is believed that this game is the most clean casino game, if we consider the fact that it cannot be influenced neither by the dealer, neither by the gambler. In gambling it is important that all the players start the game with the same opportunities, opportunities that change only considering their luck. This thing happens in the case of roulette, because if in blackjack you can win counting cards or in poker games you can win using your famous ?poker face?, these modalities cannot be used in the case of roulette.

Roulette first appeared in France and it is said that the inventor of the roulette sold his soul to the evil spirits to be able to construct such devilish machinery. The name of the casino game comes from French and it means ?wheel?. The wheel of the roulette is divided in thirty seven or thirty eight spaces, spaces that each containing a number and color, black or red. The roulette can be of two main types, American roulette or European roulette. The game is played taking into consideration the numbers and the colors that are in the spaces of the roulette wheel. The gambler places his bet on a color and on a number and after that the process is really easy, the dealer just have to announce the bets, spins the wheel and if the ball stops on the color and the number of the gambler he wins, if not he loses. There is an important thing regarding the betting periods in roulette, because each casino determines him the period of betting. There are casinos that allow the gamblers to place their bet while the wheel is spinning, while other casinos allow betting just when the wheel is not spinning.

There are beliefs that the roulette table can be modified and winnings depend on the inclination of the table, the usage of the ball or the usage of the wheel, but these are not demonstrated. The best way to play at the roulette table is to trust your luck and intuition and to hope that the lucky number and color picked by you will bring you the big winnings.

Online Casino Portal Review

September 30th, 2009

Online casinos have changed the way we think about casinos. Earlier one had to go to a casino in Las Vegas or Monte Carlo to play their favorite gambling games. Also, the biggest attraction was that you could play a wide variety of games in one location. But this was also very inconvenient for people as they had to travel a lot to get to their destinations to be entertained.

This brought about the creation of online casino games which revolutionized casino games forever. Millions of people took onto this new craze. To cater to such demands there were and still are a large number of online casino websites. This was good as it created healthy competition and the end customer benefited as each website tried to offer the best promotion and bonus to their players.

However, with everything that is popular, there were also a lot of fake and scam sites that launched themselves to leech of people?s money. A lot of such sites took their customers personal information and used it to their benefit.

A lot of customers were unsure about which online casino to join and which to avoid. The problem was that even the scam sites looked genuine and attractive, so it made the task of selecting the right site even more difficult.

So, what can one do to tackle this issue?

Many online casino users rely on OnlineCasinoPortal.net to provide them with the answers. This website has a dedicated team of members that regularly provide their readers with a wide variety of casino news, reviews of new and old casino websites, descriptions of online casino games and numerous other helpful articles.

One of the most used sections on this site is the online casinos review section. Highly knowledgeable members of this website regularly visit and play on a number of different online casino websites. They check every aspect of these websites and then write detail reviews about these sites.

They cover a number of important aspects in each article such as ?

1. Number of games that each site offers.
2. The most popular games on each online casino site.
3. The name of the owners and their overall reliability.
4. Benefits of playing with that online casino site.
5. Highest amount of jackpot taken home on that website.
6. Bonus and other promotions that are being offered on the online casino site.
7. Software and other security systems on the site for payments.
8. Information about the various customer support options on the online casino website.
9. Drawbacks, if any.
10.? Other facilities and features on the site such as chat rooms, forums, etc.

For new users the site not only writes highly reliable reviews but also explains a lot of new games that have been released by online gaming websites. Everyone is aware of classic games like Blackjack and Roulette but not everyone knows about online casino games like Mystic Dragon Video.

They describe each and every new game with pictures and all the other important details such as ?
- The basic aim of the game.
- Steps on how to play the game with some tips and tricks.
- Number of players that can play the game.
- Amount of money one can win while playing the game.
- Names of online casino websites that allow you to play these games.

Apart from giving you all the information you need about the online casino websites and the games that you can play on them, OnlineCasinoPortal.net also has a lot of other helpful articles that talk about advantages of different games, tips on winning different games, top rated sites and many more helpful articles.

Website: www.onlinecasinoportal.net

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